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The heartbeats of the wall

A pioneering brand experience which consisted of creating a soundtrack landscape in the restored section of the city wall of Vitoria which dates back to the 11th Century.
A permanent installation, hidden from view, plays a piece of atmospheric music 6 times a day for 12 minutes. The music was written by the cinema soundtrack composer Bingen Mendizabal.
The aim of the project consists of enhancing the communicative capacity of this space, linking the brand of Vitoria-Gasteiz to an evocative sensorial experience which transmits a welcoming sensation to the visitor and a sentimental feeling of identity to the citizens.
Project conception, creation and production.