The Exhibition Hall for the Mercedes-Benz
Plant in Vitoria
The Mercedes-Benz Vito and V Class models are assembled in Vitoria for the markets of all five continents. This production centre has the capacity to assemble 140,000 units a year.
The exhibition hall of Mercedes-Benz is the initial meeting point for the communication activities of this brand with its target market and people from all over the globe visit these installations.
We conceived the exhibition hall as a visual communicative environment which provides a quick understanding of the production journey undertaken in this plant and transmits the values of seriousness and quality inherent to the brand.