Transforming a brand which is over 500 years old
We present the case of the transformation of a communication brand of the Provincial Council of Alava. A strategy designed to foster a greater closeness of the brand to its audience.
The Provincial Council of Alava is the governing body for the Province of Alava. As well as the usual competences of the provincial governments for the Spanish provinces, the Provincial Council of Alava has other specific responsibilities deriving from the historic foral identity, such as those corresponding to fiscal matters and social services.