Wine and Design
A pioneering experience of co-branding in which 8 designs by the most important Spanish fashion designers were joined with 8 brands of wine from the Rioja Alavesa and the two major icons of cultural tourism in Alava: the Artium Museum and the Santa María Cathedral. Our contribution consisted in:
Participation in the definition of the project and in the overall organization of the event. Naming and brand imaging. Design of the exhibitions held in Madrid and in Vitoria. Design and production of a cultural tourist guide and the various communication elements surrounding the promotion of the event.