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place branding


Place branding

Project VIAL

Nowadays, globalization and the delocalizing of production brings to the forefront the role played by logistics activities in the economy.
Project VIAL (Vitoria Álava Solución Logística) has the objective of promoting Alava as a strategic location in the South West of Europe. A new brand by which the most important logistics space in the north of Spain is identified.

• Place branding  (SEE PDF)