Needs and solutions in communication
Every communication project is born out of a specific need which, in turn, requires a specific solution. No two projects are the same. Using the methodology which Hélice creativos has developed for seeking solutions, there are two approaches to be taken for the majority of projects: analytic thought –which breaks down and thoroughly analyzes the needs– and lateral thought –the creative leap, arising from a visualization of the needs through various prisms-.
With the analytic focus, we trace an inter-related network of key concepts which enable a clear vision of the sought out solution landscape. With the creative leap, we endeavour to offer an attractive and effective solution.
In this section we describe some cases in order to contribute to the vision of the different factors which intervene in communication.