CASE STUDIES
Brand creation
Symbols which speak
Brand creation is an activity about which we are passionate. We know that there are more branding accidents (due to design or erroneous concepts) than traffic accidents and that one in three new brands fail during the first years of their life.
For this reason, Hélice creativos distances itself from the siren calls of styling and the latest trends, and we do everything within our power to achieve brand designs made to survive and to be seen; with the capacity to build emotional links with their audiences in the tangled jungle of the information society. To this end, we start off by defining key concepts and we also subject our proposals to various technical tests which guarantee optimum ergonomic levels and staying power, as well as power of association with the indentifying values of the brand.